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Fresha & Treatwell vs Custom Booking Tools — The Smart Way to Stop Paying Commissions

T oday, many salons and service-based businesses in the UK rely on platforms like Fresha and Treatwell for online bookings. While these platforms seem convenient, they often take a significant portion of your profits through commission fees and restrict your control over your customer base. At Team 313 Ltd , we believe that businesses deserve complete digital freedom — and that starts with owning your own custom booking system powered by AI automation .

Let’s break down the real difference between third-party platforms and owning your own booking tool — and why smart business owners across the UK are making the switch.

Why Fresha & Treatwell Are Costly in the Long Run

Platforms like Fresha and Treatwell are designed to serve thousands of businesses, but that scale comes at a cost. They charge commissions on every booking , display competitor listings side by side, and keep customer data within their own systems. This means your loyal clients are being marketed to by your competitors — directly on the same platform.

Key Drawbacks of Third-Party Booking Platforms:

  • High commissions per booking (often 10%–20%)
  • Limited access to customer data and analytics
  • Competitor visibility — your clients see other salons next to you
  • No AI-powered automation or integration with your website
  • Weak SEO benefits — bookings happen off your own domain
“Every booking you make through a third-party platform builds their brand, not yours. A custom system turns every booking into a long-term client relationship.” — Team 313 Ltd

The Power of Custom AI Booking Systems

A custom-built booking system by Team 313 gives you total control and independence. You pay no commission, manage clients directly, and integrate your system with Google Business Profile , social media, and even AI chat systems that can handle bookings automatically.

Top Benefits of a Custom AI Booking System:

  • 01 - Zero Commissions: Keep 100% of your revenue from every booking.
  • 02 - Full Ownership: Your website, your data, your customers — no middlemen.
  • 03 - AI Automation: Let AI handle bookings, send reminders, and collect reviews.
  • 04 - Brand Consistency: Clients interact only with your brand — not a third party.
  • 05 - Better SEO: Every booking improves your website’s ranking, not another company’s.

How AI Changes Everything

With our advanced AI integrations , your custom booking tool becomes more than just a calendar. It can respond to clients via WhatsApp, website chat, or even phone — confirming appointments, sending reminders, and collecting feedback automatically. This creates a seamless experience for your customers and reduces manual work for your team.

Imagine a system that books new clients while you sleep, collects reviews after each visit, and sends personalized offers automatically. That’s what we mean by AI automation with freedom . You own the platform — and the AI works for you, not the other way around.

Why UK Businesses Are Making the Switch

Across the UK, salons, clinics, and creative businesses are leaving commission-based booking systems behind. The UK government’s digital transformation initiative is also encouraging businesses to adopt modern technology — including AI and automation — for long-term efficiency. Owning your digital assets is no longer a luxury; it’s a necessity for sustainable growth.

When your business owns its booking system, you gain the ability to integrate other tools — such as accounting, CRM, and marketing automation. Everything becomes streamlined under your brand’s digital ecosystem.

Final Thoughts — Build Freedom, Not Dependency

Third-party booking platforms may look easy, but in the long run, they cost your business more — in commissions, control, and client loyalty. A custom booking system with AI automation from Team 313 Ltd gives you the best of both worlds: digital independence and smart automation. You pay once, own forever, and grow on your terms.

If you’re ready to stop paying commissions and start owning your digital future, explore our Custom Tool Automation service or contact Team 313 to build your AI-powered booking system today.